Equestrian
Turn Your Videos into a
Data Goldmine
Turn Your Videos into a
Data Goldmine
Deepen the connection with your audience, moving away from the basic data of number of views or length of video viewing to an in-depth and enhanced understanding of what your audience is curious about through an interactive video experience that showcases your brand, products, event information, and interests.
Every view sparks engagement and generates insight.
Captivate
Your
Equestrian Audience
Captivate
Your
Equestrian Audience
Through Viktrs, every viewer interaction creates deeper insights into your audience, helping you understand what truly engages equestrian fans. Track what excites your audience and build lasting loyalty through better targeting and insights, from rider outfits to horse tack and gear, to event highlights.
Viewers Can
INTERACT
with Your Video Content
in
Four Ways
Our customisable interface uses four tabs to share behind the scenes information of your video with your audience.
01.
The Rider
Let Your Audience Connect with the Rider
Tag featured products or items in your video that the rider uses to appear when they’re mentioned, giving viewers a seamless way to explore and shop giving you insights into what your viewers want. Add the rider’s interest and charity pursuits to further connect the rider to its audience.
02.
The Horse
Showcase Your Equine Superstars
Explore tack and gear, learning what makes the horse perform to its best ability.
03.
Explore
Explore the Event
Add links to event information, ticket sales, hotel stays, and restaurant bookings, allowing viewers to stay connected and deepen their engagement with the location and event.
04.
Outside the Arena
Share the Success Factors Behind the Equipage
Showcase further information about feed, stable set up, lorry and transport such as rugs, travelling boots and other factors contributing to the success of Rider and Horse outside the arena.
Why Equine Brands
CHOOSE VIKTRS
Engage Enthusiasts
Let viewers dive deeper into featured tack, gear, and equestrian events directly within video content
Showcase Event Highlights
Highlight key events, riders, horses and trainers, providing easy access to related content and products.
Audience Insights
Understand what matters to your viewers, from specific content to purchase intent.
Strengthen Community
Create a loyal equine community by connecting fans to content and information they are passionate about.
How Viktrs
WORKS
01. You Create
Produce the equestrian videos your audience loves.
02. We Enable
We add interactive elements so viewers can explore rider clothes, horse tack, events and stable information.
03. They Discover
Your audience clicks to learn more, generating data insights that help refine content and offerings.
Interactive Video Engagement:
Enable fans to click on elements to explore gear, events, and exclusive insights.
Customisable Branding:
Adapt Viktrs to match your equestrian brand’s look and feel.
Ethical Data Collection:
Gather insights on viewer engagement to shape future content.
Revenue-Optimised Strategy:
Identify popular products and drive sales through in-video interactions.
From Arena to Tack:
Discover what your
Audience Loves
Breakdown of brands, issues and topics most interacted with.
Comparison of discovery (black) and click throughs (purple) to specific products and topics.
Filter options to segregate data.
Global map highlighting locations of interactions.
Timeline of interactions.
