About
Who we are:
A
Video Data
Company
Every single day, billions of people watch video; and every single day, billions of moments of consumer curiosity about what they see in every frame isn’t captured.
The entire video industry has been built around measuring the amount of videos watched and the length of video watched.
Nothing has been done to measure the content within the video. Measures are focussed on: view/ impression, length and one click through. Three measurements for an entire video.
Indications like someone noticing a product they want, a place they’d love to visit, a person they want to know more about, a brand they’ve never heard of but is suddenly curious about. That curiosity is real. It is measurable. But right now, not a single platform captures it. Viktrs does.
Up to 150+ behavioural signals captured per video.
Frame by frame.
Untapped
Video Potential:
Unlocking the Value Inside Every Frame
Video has been the world’s most powerful medium for 20 years – and the most data-blind. Every brand, every platform, every Al model runs on data. Video doesn’t. Billions of hours watched, and almost nothing captured about what audiences notice, want, or act on inside the frame.
We see it differently: every video frame is an untapped data source. Unlock it, and video stops being just content – it becomes commercial intelligence, creating real value for creators, brands, and audiences alike.
Our
Mission:
Unlocking the Full Potential of Every Video Frame
Our mission is to turn every video frame into value. Viktrs captures and shows structured, item-level intelligence on every product, person, brand, location and moment inside a frame.
For consumers, that means curiosity finally gets an answer: see it, shop it, book it, all inside the video. For brands, it means real audience intent, not guesswork – sharper targeting, stronger campaigns, measurable ROI.
For creators and rights-holders, it means every view becomes a revenue opportunity, with data no other platform can capture or sell.
Our
Values:
Innovation
We’re building the technology and Al layer that turns raw video into structured, item-level behavioural intelligence – a category that doesn’t exist anywhere else.
Collaboration
Our platform is built to work with past, existing and future videos, creators and platforms. Great data comes from great partnerships.
Transparency
Every data point we capture is first-party, privacy-compliant, and generated directly from real audience interaction. True behavioural data.
Impact
Every feature we build is designed to generate measurable commercial value – more clicks, more discovery, more revenue per view.
Our
Impact:
Driving Real Results and Prove Video ROI
Viktrs isn’t a concept – it’s a proven, patented technology. We’ve delivered more than 33 live projects across music, food influencers, and even a US political campaign, consistently outperforming traditional video benchmarks.
Our audience engagement data generates up to 50x more clicks per view and drives an average 87% exact product and brand discovery rate per view – figures our clients tell us go far beyond anything they’ve seen from existing platforms.
The
Viktrs
Team
Viktrs is led by a multi-talented, widely experienced team made up of leading startup, tech and Al profiles.
Leadership, Commercial and Strategy:
Mark Bamford
Founder & CEO
Purpose, vision & overall direction.
Derek Gannon
CSO
Success, scale & growth.
Louise Rey
CCO
Growth, partnerships & business development.
Paul Eisenberg
COO
Con Gornell
Head of Partnerships
Gemma Castle
Marketing
Kayla Cranefield
Website
Technology, AI and Data:
Tim Savage
CTO
Technology leadership & product strategy.
Chet Parker
AI Strategy and Execution
Al strategist and architect. Art of the Al Possible.
Syed Hasan
Lead AI Engineer
& Architect
Al delivery, rigour and data security.
Paul Stoddart
Business Development (B2B)
Sarah Lewis
Head of Partnerships USA
Ed Mansel Lewis
Wine
Matt Hancock
Politics
Zanyar Outhman
CTO
Partnerships and Consultants:
Andrew Love
SCALE Program Lead
(Google Cloud)
Oisin
Tech Development
(Google Cloud)
Sinead
Data
(Google Cloud)
Geoff Davies
PivotalEdge Consultant
(Innovate UK AI Grant Application)
With Experience From:
Partners and Supporters:
