Viktrs is revolutionising video by making it a powerful data-driven tool that’s interactive, measurable, and deeply insightful.
Initially focused on supporting independent music artists and content creators to monetise their videos and create sustainable livelihoods, Viktrs has expanded to deliver vast data insights for all videos. It connects brands and audiences meaningfully, enabling businesses to access insights and actionable metrics that drive decisions and optimise impact.
17 data-points generated per video view on average
Our
Purpose
&
Vision:
Connecting Audiences, Creating Impact
We believe in a world where every video view creates ethical data and meaningful connections, empowering both audiences and brands to take action. With Viktrs, video becomes a powerful tool for insights, engagement, and lasting connections.
Our
Mission:
Unlock the Full Potential Your of Video
Our mission is to bridge the gap between creators, brands, and audiences, by transforming every view into a data goldmine and interactive journey. By making video content actionable, we drive insights, engagement, and value for our partners, creators, and viewers.
Our
Values:
Innovation
We’re committed to pushing the boundaries of what’s possible in interactive media.
Collaboration
We believe that great things happen when we work together with our clients and partners.
Transparency
Ethical data sharing and honest relationships are at the core of our operations.
Impact
Every feature we build is designed to create measurable, meaningful results.
Our
Impact:
Driving Real Results for Creators and Brands
Viktrs isn’t just about clicks and views; it’s about generating meaningful results. By turning engagement into data, we help creators secure brand partnerships, build community, and increase revenue—by turning engagement, click-throughs, and data insights into actionable opportunities.
The
Viktrs
Team
Our team of innovators, creators, and tech enthusiasts who share a passion for changing how audiences interact with video.
“The Viktrs approach could truly transform the music video ecosystem and create vital new revenue opportunities for artists."
"Through the data Viktrs provides, it educates and inspires the artist to get to know their fans on a more meaningful level."
"Truly an innovative idea that can revolutionise the music video industry."
“A new model that could change the creative and music industry.”
“It’s refreshing to see a company genuinely putting artists first. Viktrs could change the game!”
"We always support platforms where the artist comes first so we are advocates of the value that the Viktrs approach brings to the artist and the music industry as a whole”
“Many artists never received the value of the cultural impact they created. By helping realise the true commercial value and impact of their creativity on society, culture and fashion."